Category Intelligence
Where money is being spent — and where it's shifting next.
Market Share by Category
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Category Size
₦34,080M
Growth (YoY)
+4.2%
Avg Price
₦422
Active Brands
71
Top Brands in Soft Drinks
Coca-Cola
Avg ₦350
42%
Pepsi
Avg ₦340
28%
Bigi
Avg ₦280
18%
Fearless
Avg ₦400
12%
Mountain Dew
Avg ₦360
6.4%
Top Retailers — Soft Drinks
Shoprite22.0% share
Spar19.0% share
Justrite16.0% share
Mile 12 Market13.0% share
Hubmart10.0% share