Consumer Basket Analysis
What shoppers buy together — your cross-sell and product placement engine.
Indomie Chicken 70g
Frequently bought together
Eggs
Support 28%
3.4× lift
Sardines
Support 22%
2.8× lift
Soft Drinks
Support 31%
2.1× lift
Milo 500g
Frequently bought together
Peak Milk
Support 44%
4.1× lift
Golden Morn
Support 19%
2.6× lift
Sugar
Support 26%
2.2× lift
Coca-Cola 50cl
Frequently bought together
Gala Sausage Roll
Support 33%
3× lift
Pringles
Support 12%
1.9× lift
Affinity Table — All Pairings
Sorted by lift score
| Anchor Product | Paired With | Lift | Support | Opportunity |
|---|---|---|---|---|
| Milo 500g | Peak Milk | 4.1× | 44% | High |
| Indomie Chicken 70g | Eggs | 3.4× | 28% | High |
| Coca-Cola 50cl | Gala Sausage Roll | 3× | 33% | High |
| Indomie Chicken 70g | Sardines | 2.8× | 22% | Medium |
| Milo 500g | Golden Morn | 2.6× | 19% | Medium |
| Milo 500g | Sugar | 2.2× | 26% | Medium |
| Indomie Chicken 70g | Soft Drinks | 2.1× | 31% | Medium |
| Coca-Cola 50cl | Pringles | 1.9× | 12% | Low |