Executive Overview

Real-time pulse of the Nigerian FMCG market — 4.2M receipts processed across 12,400 retailers.

Live · updated 2 min ago

Receipts Processed (30d)

4.2M

+8.4%vs prev period

Unique Shoppers

780K

+5.1%vs prev period

Tracked Products

42,000

+2.3%vs prev period

Tracked Retailers

12,400

+1.1%vs prev period

Average Basket Value

₦12,450

+4.2%vs prev period

Inflation Indicator

+3.8%

MoMvs prev period

Market Pulse

Fastest Growing Category

Energy Drinks

+18%

Largest Price Increase

Cooking Oil

+12%

Fastest Growing Brand

Fearless Energy

+24%

Most Purchased Product

Indomie Chicken 70g

1.2M units

Market Share Trend

Soft drinks · last 12 months · top 4 brands

Category Performance

Revenue weight × growth

Price Inflation Index

Basket-weighted, indexed to Jan = 100

Top Regions

By revenue share

Lagos38.4%

Rivers14.1%

FCT Abuja12.6%

Kano10.2%

Oyo8.7%

Kaduna6.4%