AI Insights

Generated weekly. Patterns surfaced from 4.2M receipts so your team doesn't have to look.

6 new insights this week

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Energy drinks grew 12% in Lagos this week

Category Surge

Driven by Fearless and Bullet expansion across Yaba and Surulere. Coca-Cola's Monster faces accelerating share loss.

Bigi gained 3.2% share among shoppers aged 18-30

Competitive Move

Price-sensitive segment is rotating away from Pepsi after Bigi's ₦40 PET price cut. Pepsi promo response detected in 4 retailers.

Cooking oil prices increased 7% nationwide

Inflation Alert

Mamador and Power Oil led the move. Kano region absorbed the increase fastest; Lagos shows -2% volume elasticity.

Peak Milk lost 1.4% share in South-West Nigeria

Brand Erosion

Hollandia and Dano Cool Cow gaining basket inclusion among Ibadan & Abeokuta shoppers. Trial-to-repeat ratio at 0.71.

Indomie + Egg basket affinity at 3-month high

Cross-Sell Opportunity

Lift score 3.4 in modern trade. Recommend co-promotion with Hartleys/Goldenfly egg suppliers in Lagos chains.

Stock-out rate up 2.1% for sachet detergent

Supply Anomaly

Omo and Ariel sachets out of stock in 18% of open market retailers in Kano and Kaduna. Demand index up 6%.