Brand Intelligence

Deep dive into a single brand's performance, footprint and basket dynamics.

Market Share

42.0%

+1.2%vs prev period

Regional Penetration

82%

+3ptsvs prev period

Repeat Purchase Rate

64%

+2ptsvs prev period

Avg Selling Price

₦350

+4.1%vs prev period

Market Share Over Time

Coca-Cola vs top competitors

Regional Penetration

Share % by region

Basket Affinity

Products frequently bought alongside Coca-Cola

Eggs

Lift 3.4× · Support 28%

Sardines

Lift 2.8× · Support 22%

Soft Drinks

Lift 2.1× · Support 31%

Peak Milk

Lift 4.1× · Support 44%